14 FebValentine's Day
A seasonal moment for thoughtful offers, gift ideas and bookings. It gives customer-facing businesses a natural reason to promote a limited package, menu or experience.
Plan this campaign →← Marketing Calendar
2027 CAMPAIGN PLANNING
Restaurants, Cafés & Takeaways marketing calendar 2027
Campaign opportunities selected for restaurants, cafés & takeaways businesses, with useful widget ideas and customer-friendly next steps.
CAMPAIGN CALENDAR
Plan 2027 with confidence.
14 Feb
7 MarMother's Day (UK)
A major UK gifting and booking occasion. It is particularly useful for offers that help customers organise a meal, gift, treatment or celebration in advance.
Plan this campaign →31 OctHalloween
A high-energy seasonal campaign moment for themed experiences, limited offers, competitions and family-friendly engagement.
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4 DecSmall Business Saturday (UK)
A UK initiative celebrating small businesses. It is well suited to local customer stories, referral rewards and simple ways to encourage repeat visits.
Plan this campaign →25 DecChristmas Day
A cornerstone of the UK festive trading period. Preparation campaigns usually begin well before December, with offers, bookings and gift ideas staged across the season.
Plan this campaign →5 MarWorld Book Day (UK)
A UK and Ireland celebration of reading for pleasure. Businesses can take part with genuinely useful local reading recommendations, family activities or a community partnership.
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20 JunFather's Day (UK)
A June gift, booking and experience opportunity. Use it to make choosing easier with clear gift options, packages and dates customers can book in advance.
Plan this campaign →30 JunWorld Social Media Day
A marketing-planning moment for reviewing the conversations and formats that help your customers. Use it to invite genuine participation, not to post simply because a date exists.
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30 JulInternational Day of Friendship
A UN day promoting friendship between peoples and cultures. Customer campaigns can focus on referrals, bring-a-friend offers and positive community participation.
Plan this campaign →1 OctInternational Coffee Day
An International Coffee Organization occasion that works especially well for cafés, hospitality businesses and coffee retailers with a clear limited menu, loyalty or sampling offer.
Plan this campaign →5 NovBonfire Night
A UK seasonal occasion connected with community events and autumnal offers. Keep safety information clear and avoid encouraging unsafe behaviour.
Plan this campaign →27 DecBoxing Day
A key UK sale and leisure day. Build a simple post-Christmas offer around real stock, capacity or booking times rather than an unclear discount message.
Plan this campaign →13 FebWorld Radio Day
World Radio Day is a useful marketing opportunity for relevant businesses. Businesses can collaborate with local radio or ask customers to share their favourite local soundtracks and stories. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →26 MarGood Friday
Good Friday is a useful uk bank holiday for relevant businesses. Plan opening times, collection slots, family offers or stay packages early and communicate availability clearly. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →28 MarEaster Sunday
Easter Sunday is a useful seasonal promotion for relevant businesses. A strong opportunity for family activities, pre-orders, seasonal menus and limited-run offers. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →29 MarEaster Monday
Easter Monday is a useful uk bank holiday for relevant businesses. Useful for bank-holiday availability, local experiences and last-minute booking messages. Keep any campaign practical, inclusive and clear about the benefit for customers.
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23 AprSt George's Day
St George's Day is a useful uk seasonal occasion for relevant businesses. A regional and local-business opportunity where a genuine community connection makes the campaign more relevant. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →3 MayEarly May Bank Holiday
Early May Bank Holiday is a useful uk bank holiday for relevant businesses. Bank-holiday plans, appointments and local experiences benefit from early booking reminders. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →15 MayInternational Day of Families
International Day of Families is a useful community awareness for relevant businesses. Family-friendly offers work best when the audience, accessibility and terms are easy to understand. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →21 MayInternational Tea Day
International Tea Day is a useful industry opportunity for relevant businesses. Cafés, hospitality venues and retailers can create a limited menu, tasting or loyalty reward around a real product experience. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →31 MaySpring Bank Holiday
Spring Bank Holiday is a useful uk bank holiday for relevant businesses. Use it for a practical long-weekend campaign with clear opening hours, stock or capacity. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →22 JunWindrush Day
Windrush Day is a useful uk community awareness for relevant businesses. Businesses can recognise local stories and community contribution with care, respect and genuine participation. Keep any campaign practical, inclusive and clear about the benefit for customers.
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30 AugSummer Bank Holiday
Summer Bank Holiday is a useful uk bank holiday for relevant businesses. A major late-summer opportunity for local events, dining, bookings and end-of-season offers. Keep any campaign practical, inclusive and clear about the benefit for customers.
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27 SeptWorld Tourism Day
World Tourism Day is a useful industry opportunity for relevant businesses. Tourism and hospitality businesses can spotlight local experiences, stays and visitor-friendly itineraries. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →16 OctWorld Food Day
World Food Day is a useful community awareness for relevant businesses. Food businesses can focus on a responsible menu story, waste reduction or a community food initiative. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →31 DecNew Year's Eve
New Year's Eve is a useful seasonal promotion for relevant businesses. It is a major deadline for reservations, experiences and gift-led offers, so make availability and terms obvious. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 JanDry January
Dry January is a useful seasonal campaign for relevant businesses. Offer a useful reset, a non-alcoholic option or a positive wellbeing prompt without making health claims. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 JanVeganuary
Veganuary is a useful seasonal campaign for relevant businesses. Share plant-based choices, tasting offers or a simple challenge with clear availability. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 JanBlue Monday
Blue Monday is a useful seasonal campaign for relevant businesses. Keep the tone supportive and practical with a small moment of encouragement or value. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →17 FebRandom Acts of Kindness Day
Random Acts of Kindness Day is a useful community awareness for relevant businesses. Build a modest thank-you, pay-it-forward or customer-appreciation activity around a clear next step. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →17 FebChinese New Year
Chinese New Year is a useful seasonal campaign for relevant businesses. Only take part where there is an authentic connection, community partnership or thoughtful celebration. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →9 FebPancake Day
Pancake Day is a useful seasonal campaign for relevant businesses. Use a limited menu, pre-order prompt or recipe-led social post to encourage timely action. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 MarSt David's Day
St David's Day is a useful uk seasonal occasion for relevant businesses. A local Welsh hook for community-led food, retail and event activity. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →6 MarEmployee Appreciation Day
Employee Appreciation Day is a useful marketing opportunity for relevant businesses. Celebrate your team authentically or provide a straightforward team-gifting option for customers. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →13 MarRed Nose Day
Red Nose Day is a useful charity campaign for relevant businesses. Use only official fundraising routes and make donation terms completely clear. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →20 MarInternational Day of Happiness social content
International Day of Happiness social content is a useful social media opportunity for relevant businesses. Create a friendly shareable post and pair it with one meaningful customer benefit. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →27 MarWorld Theatre Day
World Theatre Day is a useful industry opportunity for relevant businesses. Promote local performances, packages or cultural experiences with clear booking information. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 AprApril Fools' Day
April Fools' Day is a useful social media opportunity for relevant businesses. Use light, clearly harmless humour; never mislead customers about prices, safety or availability. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →15 AprWorld Art Day
World Art Day is a useful community awareness for relevant businesses. Highlight local makers, creative workshops or an authentic customer art activity. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →23 AprShakespeare Day
Shakespeare Day is a useful social media opportunity for relevant businesses. Use a literary or local-culture theme only where it gives customers something enjoyable or useful. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →4 MayStar Wars Day
Star Wars Day is a useful social media opportunity for relevant businesses. A playful pop-culture hook for businesses with a suitable audience; respect intellectual-property rules. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →5 MayWorld Hand Hygiene Day
World Hand Hygiene Day is a useful community awareness for relevant businesses. Share practical hygiene information and the steps your venue or service takes. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →18 MayInternational Museum Day
International Museum Day is a useful industry opportunity for relevant businesses. Promote local culture, visitor packages or learning activity with clear opening information. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →30 JunSocial Media Day campaign plan
Social Media Day campaign plan is a useful social media opportunity for relevant businesses. Create a clear, interactive social-media campaign that directs people to one useful on-site action. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 JulPlastic Free July
Plastic Free July is a useful community awareness for relevant businesses. Share a specific reduction, refill or reuse action rather than vague sustainability messaging. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →7 JulWorld Chocolate Day
World Chocolate Day is a useful industry opportunity for relevant businesses. Use tasting, gifting, pre-order or a limited menu to create a genuinely tempting offer. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →17 JulWorld Emoji Day
World Emoji Day is a useful social media opportunity for relevant businesses. Build a simple, mobile-friendly emoji poll or quiz that reflects your real offer. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →30 JulFriendship Day social content
Friendship Day social content is a useful social media opportunity for relevant businesses. Use a bring-a-friend, referral or shared-experience campaign with simple terms. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 AugNational Girlfriends Day
National Girlfriends Day is a useful social media opportunity for relevant businesses. A friendly social hook for shared experiences and thoughtful gifting, used inclusively. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →9 AugBook Lovers Day
Book Lovers Day is a useful social media opportunity for relevant businesses. Share team or customer recommendations and make the prompt simple to join. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 AugWorld Photography Day
World Photography Day is a useful social media opportunity for relevant businesses. Run a customer-photo prompt with clear permissions and a simple prize or showcase. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →23 AugInternational Hashtag Day
International Hashtag Day is a useful social media opportunity for relevant businesses. Choose one memorable campaign hashtag, explain how to use it and direct entries to your on-site widget. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →27 AugNational Burger Day
National Burger Day is a useful industry opportunity for relevant businesses. Use a menu special, pre-order prompt or loyalty reward with clear availability. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 SeptBack to School
Back to School is a useful seasonal campaign for relevant businesses. Help customers prepare with a practical checklist, offer or booking reminder. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →5 SeptInternational Day of Charity
International Day of Charity is a useful community awareness for relevant businesses. Use transparent, official fundraising routes and communicate the impact accurately. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →24 SeptMacmillan Coffee Morning
Macmillan Coffee Morning is a useful charity campaign for relevant businesses. Use official campaign material and a transparent fundraising plan for any event or offer. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 OctInternational Coffee Day social content
International Coffee Day social content is a useful social media opportunity for relevant businesses. Use short-form customer content alongside a limited menu, tasting or loyalty incentive. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →2 OctWorld Smile Day
World Smile Day is a useful social media opportunity for relevant businesses. Share a positive, genuine customer story or small thank-you rather than a generic post. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →5 OctBlack History Month (UK)
Black History Month (UK) is a useful community awareness for relevant businesses. Centre authentic stories, learning and community relationships; avoid tokenistic promotion. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →10 OctWorld Homeless Day
World Homeless Day is a useful community awareness for relevant businesses. Support recognised local organisations and be transparent about any donation or collection. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →11 NovSingles' Day
Singles' Day is a useful shopping occasion for relevant businesses. Use a focused, honest offer and make eligibility, stock and end time clear. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →13 NovWorld Kindness Day
World Kindness Day is a useful social media opportunity for relevant businesses. Offer a simple act of thanks, kindness chain or customer appreciation reward. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →20 NovWorld Children's Day
World Children's Day is a useful community awareness for relevant businesses. Make child and family content safe, age-appropriate and clear about any terms. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →9 DecChristmas Jumper Day
Christmas Jumper Day is a useful charity campaign for relevant businesses. Use the official charity campaign and keep fundraising information clear. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →18 DecInternational Migrants Day
International Migrants Day is a useful community awareness for relevant businesses. Highlight inclusion and useful community resources with care and respect. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →21 DecWinter Solstice
Winter Solstice is a useful seasonal campaign for relevant businesses. A seasonal point for cosy experiences, gift ideas or reflective customer content. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →24 DecChristmas Eve
Christmas Eve is a useful seasonal campaign for relevant businesses. Use clear last-order, collection and opening-time messages to help customers plan. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →CUSTOMER WORKSPACE
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