14 FebValentine's Day
A seasonal moment for thoughtful offers, gift ideas and bookings. It gives customer-facing businesses a natural reason to promote a limited package, menu or experience.
Plan this campaign →← Marketing Calendar
2027 CAMPAIGN PLANNING
Beauty, Aesthetics & Wellness marketing calendar 2027
Campaign opportunities selected for beauty, aesthetics & wellness businesses, with useful widget ideas and customer-friendly next steps.
CAMPAIGN CALENDAR
Plan 2027 with confidence.
14 Feb
8 MarInternational Women's Day
An international day celebrating women’s achievements and calling for gender equality. Campaigns should be authentic, useful and aligned with the business’s values.
Plan this campaign →7 MarMother's Day (UK)
A major UK gifting and booking occasion. It is particularly useful for offers that help customers organise a meal, gift, treatment or celebration in advance.
Plan this campaign →31 OctHalloween
A high-energy seasonal campaign moment for themed experiences, limited offers, competitions and family-friendly engagement.
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26 NovBlack Friday
A major promotional period for retail and service businesses. Clear availability, honest offers and a focused call to action make campaigns easier for customers to act on.
Plan this campaign →20 MarInternational Day of Happiness
A United Nations observance recognising happiness and wellbeing as universal goals. Keep campaign messages positive, inclusive and linked to a real customer benefit.
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7 AprWorld Health Day
A World Health Organization campaign day. Health-related businesses should use accurate, appropriately qualified information and clear consent practices for any customer interaction.
Plan this campaign →30 JunWorld Social Media Day
A marketing-planning moment for reviewing the conversations and formats that help your customers. Use it to invite genuine participation, not to post simply because a date exists.
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30 JulInternational Day of Friendship
A UN day promoting friendship between peoples and cultures. Customer campaigns can focus on referrals, bring-a-friend offers and positive community participation.
Plan this campaign →29 NovCyber Monday
A digital-shopping follow-up to Black Friday. It suits online-first offers, useful bundles and clear last-chance messaging where availability and terms are transparent.
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1 JanNew Year's Day
New Year's Day is a useful seasonal promotion for relevant businesses. It works well for fresh-start plans, bookings and sensible new-year offers. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →4 FebWorld Cancer Day
World Cancer Day is a useful community awareness for relevant businesses. Campaigns should be respectful, evidence-led and avoid unsupported medical claims. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →10 OctWorld Mental Health Day
World Mental Health Day is a useful community awareness for relevant businesses. Use factual, sensitive messaging and signpost professional support where appropriate rather than making health promises. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →14 NovWorld Diabetes Day
World Diabetes Day is a useful community awareness for relevant businesses. Health information should be evidence-based and should not replace professional medical advice. Keep any campaign practical, inclusive and clear about the benefit for customers.
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31 DecNew Year's Eve
New Year's Eve is a useful seasonal promotion for relevant businesses. It is a major deadline for reservations, experiences and gift-led offers, so make availability and terms obvious. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 JanDry January
Dry January is a useful seasonal campaign for relevant businesses. Offer a useful reset, a non-alcoholic option or a positive wellbeing prompt without making health claims. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 JanBlue Monday
Blue Monday is a useful seasonal campaign for relevant businesses. Keep the tone supportive and practical with a small moment of encouragement or value. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 FebLGBT+ History Month (UK)
LGBT+ History Month (UK) is a useful community awareness for relevant businesses. Celebrate people and stories respectfully, with genuine inclusion rather than a token offer. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →17 FebRandom Acts of Kindness Day
Random Acts of Kindness Day is a useful community awareness for relevant businesses. Build a modest thank-you, pay-it-forward or customer-appreciation activity around a clear next step. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →4 MarWorld Obesity Day
World Obesity Day is a useful community awareness for relevant businesses. Share evidence-based, non-stigmatising support and avoid promising health outcomes. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →6 MarEmployee Appreciation Day
Employee Appreciation Day is a useful marketing opportunity for relevant businesses. Celebrate your team authentically or provide a straightforward team-gifting option for customers. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →8 MarInternational Women's Day social content
International Women's Day social content is a useful social media opportunity for relevant businesses. Use a distinct social-content plan that centres real people, partners or action. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 MarWorld Sleep Day
World Sleep Day is a useful community awareness for relevant businesses. Focus on rest, routines or comfort without giving medical advice. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →20 MarInternational Day of Happiness social content
International Day of Happiness social content is a useful social media opportunity for relevant businesses. Create a friendly shareable post and pair it with one meaningful customer benefit. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 AprApril Fools' Day
April Fools' Day is a useful social media opportunity for relevant businesses. Use light, clearly harmless humour; never mislead customers about prices, safety or availability. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →5 MayWorld Hand Hygiene Day
World Hand Hygiene Day is a useful community awareness for relevant businesses. Share practical hygiene information and the steps your venue or service takes. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →10 MayMental Health Awareness Week
Mental Health Awareness Week is a useful community awareness for relevant businesses. Plan supportive, evidence-led messaging and professional signposting for sensitive subjects. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →28 MayMenstrual Hygiene Day
Menstrual Hygiene Day is a useful community awareness for relevant businesses. Keep content inclusive, useful and respectful, with no unsupported health claims. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 JunPride Month
Pride Month is a useful community awareness for relevant businesses. Build activity around authentic support, inclusion and relevant community partnerships. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →30 JunSocial Media Day campaign plan
Social Media Day campaign plan is a useful social media opportunity for relevant businesses. Create a clear, interactive social-media campaign that directs people to one useful on-site action. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →17 JulWorld Emoji Day
World Emoji Day is a useful social media opportunity for relevant businesses. Build a simple, mobile-friendly emoji poll or quiz that reflects your real offer. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →24 JulInternational Self-Care Day
International Self-Care Day is a useful industry opportunity for relevant businesses. Focus on helpful routines, relaxation or appointment availability without medical promises. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →30 JulFriendship Day social content
Friendship Day social content is a useful social media opportunity for relevant businesses. Use a bring-a-friend, referral or shared-experience campaign with simple terms. Keep any campaign practical, inclusive and clear about the benefit for customers.
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1 AugNational Girlfriends Day
National Girlfriends Day is a useful social media opportunity for relevant businesses. A friendly social hook for shared experiences and thoughtful gifting, used inclusively. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 AugWorld Photography Day
World Photography Day is a useful social media opportunity for relevant businesses. Run a customer-photo prompt with clear permissions and a simple prize or showcase. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →23 AugInternational Hashtag Day
International Hashtag Day is a useful social media opportunity for relevant businesses. Choose one memorable campaign hashtag, explain how to use it and direct entries to your on-site widget. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →10 SeptWorld Suicide Prevention Day
World Suicide Prevention Day is a useful community awareness for relevant businesses. Use safe, evidence-based language and point to recognised professional support services. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →2 OctWorld Smile Day
World Smile Day is a useful social media opportunity for relevant businesses. Share a positive, genuine customer story or small thank-you rather than a generic post. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →15 OctNational Aesthetician Day
National Aesthetician Day is a useful industry opportunity for relevant businesses. Highlight qualified services, availability, consultations and customer care in a professional way. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →1 NovMovember
Movember is a useful community awareness for relevant businesses. Support official fundraising or evidence-led conversations about men’s health. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →11 NovSingles' Day
Singles' Day is a useful shopping occasion for relevant businesses. Use a focused, honest offer and make eligibility, stock and end time clear. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →13 NovWorld Kindness Day
World Kindness Day is a useful social media opportunity for relevant businesses. Offer a simple act of thanks, kindness chain or customer appreciation reward. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →19 NovInternational Men's Day
International Men's Day is a useful community awareness for relevant businesses. Create inclusive, useful content around wellbeing, role models or services without stereotyping. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →21 DecWinter Solstice
Winter Solstice is a useful seasonal campaign for relevant businesses. A seasonal point for cosy experiences, gift ideas or reflective customer content. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →27 DecPost-Christmas Sale
Post-Christmas Sale is a useful shopping occasion for relevant businesses. Make stock, exclusions and end dates clear so customers can decide confidently. Keep any campaign practical, inclusive and clear about the benefit for customers.
Plan this campaign →CUSTOMER WORKSPACE
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